In the view of rising numbers of internet users (around 500million
users by 2017) in the country, small and medium enterprises (SMEs) will vouch
for online presence as
digital advertising
agency in the country is already
growing by a massive 50% year on year.
From 2015 to 2017 regarding
Digital marketing
Services Bangalore, we have noticed a decline in search and display
advertising (major contributors), and a rise in mobile, social media and video
advertising. The Internet has been reinvented on mobile devices becoming
smaller, more personal, customizable, and accessible anywhere on the go. According
to a study, post click behavior tells that people who looked for specific
information on a product have in the end bought it: 60% email Ad, 70% Ad on SM
websites, Mobiles ads 75%.
In an environment where
Digital Marketing
agency Bangalore is still growing, online marketing appears to be more
effective (large targeted audience, accuracy in the measurement of ROI, instructiveness
and engagement of the audience, creativity and celerity) and inexpensive
compared to traditional media. With a great number of companies sharing the
market, choosing the best
Digital
advertisement firm in Bangalore can turn to be a really difficult task.
1- IMSolutions.co
- HQ: Bangalore, India
IM Solutions is a real-time online e-commerce platform which
also gives the possibility to other businesses to advertise through their
platform. They offer a unique advertisement model which tends to be really
effective and inexpensive for businesses compared to other digital
advertisement firms.
IM Solutions is a renowned
digital
marketing agency in Bangalore (India) providing a wide range of digital
services worldwide. From Search engine optimization to bulk email marketing, we
are pioneers in accomplishing your goals. We give you a convenient, cost
effective and personalized internet marketing platform. When you hire us, you
get a family of talented, trained and experienced team of internet marketers.
Our duty is to increase your business opportunities.
2- Google - HQ:
Mountain View, USA
Google Inc. is an American multinational corporation
specializing in Internet-related services and products. These include search,
cloud computing, software and online advertising technologies. Regarding online
advertising, Google offers tools to advertisers such as: Google Analytics
(allows website owners to track where and how people use their website), Google
AdWords (allows advertisers to display their advertisements in the Google
content network), search and display Ads through their search engine. Most of
its profits are derived from AdWords.
3- Facebook- HQ:
Menlo Park, USA: Facebook is an online social networking service with 2 billion
active users (March 2017).
Facebook generally has a lower click-through rate (CTR) for
advertisements than most major Web sites. On pages for brands and products,
however, some companies have reported CTR as high as 6.49% for Wall posts. A
study found that, for video advertisements on Facebook, over 40% of users who
viewed the videos viewed the entire video, while the industry average was 25%
for in-banner video ads.
In 2010, Facebook opened its fourth office, in Hyderabad and
the first in Asia. Facebook announced that its Hyderabad centre would house
online advertising and developer support teams and provide round-the-clock,
multi-lingual support to the social networking site's users and advertisers
globally.
4- LinkedIn - HQ:
Mountain View, USA
LinkedIn is a social networking website for people in
professional occupations, and it is mainly used for professional networking. As
of June 2017, LinkedIn reports more than 500 million acquired users in more
than 200 countries and territories.
On July 23, 2013 LinkedIn announced their Sponsored Updates
ad service. Individuals and companies can now pay a fee to have LinkedIn
sponsor their content and spread it to their user base. LinkedIn derives its
revenues from three business divisions:
- Marketing Solutions: LinkedIn advertisers pay for pay per
click-through targeted ads.
- Premium Subscriptions - LinkedIn users pay for: LinkedIn Business
for business users, LinkedIn Talent for recruiters, LinkedIn Job-seeker for
unemployed LinkedIn users looking for a job, and LinkedIn Sales for Sales
Professionals.
5- Twitter - HQ: San
Francisco, USA
Twitter is an online social networking and micro blogging
service that enables users to send and read "tweets", which are text
messages limited to 140 characters. Twitter claimed to have 328 million active
users on 2017. Twitter derives it revenues from paid
advertising for
companies Bangalore that are able to purchase "promoted tweets"
to appear in selective search results on the Twitter website. In April 2013,
Twitter announced that its Twitter Ads self-service ads platform for small
businesses was available to all US users.
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