Marketing
is one field where trends change within seconds. And in the case of online
marketing, it takes as less time as a blink of an eye. Such was the year 2016
for Online Marketing trends. 2017 too is getting ready to show us a
roller-coaster trend in its upcoming months. Digital
Marketing Agency in Bangalore
Digital
Marketing has gained lot of traction and demand in 2016 especially in small
medium businesses to establish their brand and to create awareness. Most of the
businesses started promoting their products and services via Social media and
paid ads on various portals. Digital
marketing companies Bangalore
So what can we expect from 2017?
More
companies are going to evolve in this coming year for sure. And there will be
huge amounts of data on internet which can be mined as per our convenience and
needs.
Since
there are many chances of booming competitors into the industry, the sure shot
tip would be the sooner you strike the right nerve of your potential customer
on internet, the better you can be closer to them and thus gaining the
competitor’s advantage.
To
make things easier, we have done a research and compiled the most reliable
digital marketing trends for the year 2017 that are expected to be effective
digital marketing strategies and online campaigns. Digital marketing agencies
Bangalore
1.
Video
Ads:
Video
advertisements are not new for Social Media giants like YouTube. Facebook also
introduced “Live Videos” option for making users/audience not to lose out in
the crowd and stay tuned. This suggests
us that the increasing acceptance of video ads among audience and this trend
continues. We may expect different types of video ads popping up very soon. Digital marketing agencies
in Bangalore
2. Mobile Apps:
Everyone
might have observed already that 2016 was a big year for Mobile. We have
already seen that Google has virtually phased out all the websites which are
not optimized for mobile. This hand held device is clearly stating that
audience is slowly moving away from desktop and the smart money way is only via
mobile. So the mobile-focused internet marketing begins.
And hence it goes without saying that Mobile search and mobile optimization should therefore by a top priority for digital marketers in the year 2017.
And hence it goes without saying that Mobile search and mobile optimization should therefore by a top priority for digital marketers in the year 2017.
3. Social Conversions:
Being
said about the power of Social Media, year 2017 we can observe that online
communities will not be bound only to company-customer conversation or
attracting new clients, instead they would provide more opportunities to
improve the conversion rates. Social media will work as a new conversion
channel and offer tools to convert prospects directly into customers. Digital
agencies in Bangalore
4. Online Advertising:
We
have witnessed an unbelievable growth in digital marketing practices over the
last couple of years. The competition for online space over internet is going
to increase further. As the demand increases for advertising spaces, the cost
of online advertising will also increase. Meanwhile some marketers say that PPC
would die very soon in coming years, there will be more advertisement
alternatives ruling over the web.
5. High Quality Content:
Never
to forget that Content is the king of digital marketing as well the key to
success and shall remain as an essential part of any online marketing campaign
in the years to come. The key tip is to write unique, high quality and
interactive content that readers can understand and connect with.
6. Growth Hacking:
Growth
hacking evolves further more in 2017. The search for digital marketers to
quickly grab the visitor’s or audience’s attention through social media
channels, viral marketing and organic ads will take growth hacking to even more
bigger level in 2017.
Like
these, there are many digital marketing trends and strategies that are to be
altered to remain focused to user attention and search engine giants. Keep
yourselves awake and follow the best digital marketing practices that will keep
you ahead of the innovative curve.
So,
what do you think will make it big in 2017 other than above mentioned points?
Share your thoughts in the comments section below. Best SEO
Services in Bangalore
For
more points of interest
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